In our series of brand new adverts, Ant and Dec lift the lid on Morrisons 'difference' - the real craft skills and expertise in our stores. The Geordie duo's co-stars come direct from Morrisons stores to our screens to demonstrate to the celebrity pair (and the viewing nation) the traditional skills found at our Market Street counters.
Read MoreA phone call just prior to Christmas 2012 from Andrew Loftus with a request to provide cattle for a TV advert to promote Morrisons British meat policy caused quite a lot of head scratching as to how we were going to be able to achieve the brief whilst still adhering to movement restrictions and maintaining some calm amongst the cattle.
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