At Longtown on Saturday 14th October, the Morrisons` supported Beef Shorthorn section of the 1,200 head store cattle sale met strong demand.
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Morrisons` Shorthorn Stores to £1,420
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Morrisons' Stores to £1,190 at Longtown Mart
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Steers sold to a top of £1,420 in the Morrisons supported section of October’s Kircambeck sale at Longtown Mart.
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Supermarket’s ribeye and fillet steaks win gold in 250 entries from 23 countries around the world. Morrisons The Best British 21 Day Matured Shorthorn Ribeye Steak and Fillet Steak produced in Scotland won two of a handful of gold medals – beating top quality steaks from farms in Argentina and Australia.
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Recently the Glenbrae Herd, owned by James Nelson from Larne, celebrated 25 years of breeding Pedigree Beef Shorthorns by holding a farm walk for approximately 40 breeders and friends from Scotland, England and Northern Ireland.
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More finishers are required to join Morrisons Shorthorn Beef Scheme. Following its hugely successful launch in 2016, Morrisons’ latest plan is to supply the brand to all its stores.
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A Shorthorn Rib-eye steak from Morrisons has been voted one of the best in the world at the 2018 World Steak Challenge. The World Steak Challenge rates the quality of beef from competitors across the world and awarded Morrisons a gold for its The Best British Shorthorn Rib-eye …
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Morrisons has rolled out the first ever supermarket Shorthorn Beef brand with a full range of steaks, salmon-cut and topside joints available in over 100 stores UK-wide. The launch in September 2016 marked the Beef Shorthorn Society and Morrisons working in partnership for six years to develop the Shorthorn Beef brand supply chain under its ‘The Best’ range.
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In our series of brand new adverts, Ant and Dec lift the lid on Morrisons 'difference' - the real craft skills and expertise in our stores. The Geordie duo's co-stars come direct from Morrisons stores to our screens to demonstrate to the celebrity pair (and the viewing nation) the traditional skills found at our Market Street counters.
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A phone call just prior to Christmas 2012 from Andrew Loftus with a request to provide cattle for a TV advert to promote Morrisons British meat policy caused quite a lot of head scratching as to how we were going to be able to achieve the brief whilst still adhering to movement restrictions and maintaining some calm amongst the cattle.
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